Strategy
First of all and the most important marketing decision for a business is what to name the company or the product, because the power of a name is a driving force for the positioning process, for the corporate values of the business and for media news.
Communication strategy gives birth to the brand, advertising and PR-marketing campaigns make it grow, and crisis management gives it the chance to survive.
Strategic thinking and planning are the crucial preoccupation of our job. Some of our skills are listed below:
Communication counseling:
- Branding and rebranding process for companies
- Positioning the brand on the market
- Corporate reputation management
- Corporate communication
- Executive recruitment support
- Media relations
Communication campaigns & programs
Surveying the communication background
Elaboration of the communication strategy and action plan for companies which activate in different sectors
Implementation of the campaign’s activities, monitoring and evaluation
Promoting and increasing the corporate image and profile of the company:
- Public Awareness
- Public Relation – Marketing
- Public Affairs